New Holiday Add for iPhone 5S "Misunderstood"

Apple has released a new holiday ad for the iPhone 5s with a Christmas theme. The ad shows an extended family getting together to celebrate Christmas under one roof.

The ad features a boy who is shown being busy on his phone, while everyone around him is taking part in the festivities. This is a common sight now that we see everywhere, with people having their faces buried in their smartphones even when they are in the company of others, being socially reclusive. However, in this video, that’s not really what is happening.

Well, you should really watch the video to find out what is really happening and why the ad is titled ‘Misunderstood’. As usual, Apple has delivered yet another brilliant ad that you can connect emotionally with and also shows you what the product is capable of doing.

Here is the video

Goldgenie introduces full crystal iPhone 5s

Following the trio of gold Goldgenie iPhone 5s smartphones, the company has also unveiled a fourth one. Named the iPhone 5s Supernova, the special edition of Apple's latest smartphone is encrusted with Swarovski Crystals on the back and sides giving it a whole lot of extra bling.

Goldgenie has used 24 carat gold, but hasn't specified the amount of Swarovski Crystals embedded in each phone. In any case, it's not cheap - the 16GB iPhone 5s Supernova costs £3,837. The 32GB and 64GB models add up £100 and £200 to the price, respectively.

The iPhone 5s Supernova comes in a luxury cherry oak box with the standard Apple accessories in it as well as a dock connector with USB port. Follow the source link below to check out more about the luxury iPhone 5s

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iPhone 5S storms China's smartphone market

Apple's iPhone 5S has reportedly been a hit in the Chinese market, which accounted for 12% of sales in October, new study has revealed. 

iPhone 5S has reportedly been a hit in the Chinese market, accounting for 12% of sales in October.

CounterPoint Research pointed that the sales boost in China propelled the iPhone 5S to be the best-selling phone worldwide during that period. 

According to The Guardian, the statistics comes before China Mobile deal, the world's largest carrier, which has begun taking preorders for the phone this week, ahead of an official announcement of a 4G network next week. 

Data from another analytics company Mixpanel suggests that the hi-tech smartphone with a fingerprint scanner makes up 10% of all iPhones in use and the iOS 7 has been adopted faster than its predecessor iOS 6. 

Researcher at Counterpoint, Tom Kang said that although the iPhone 5S was more successful compared to what iPhone 5, released in 2012, registered in terms of overall sales in a month. 

The report added that Apple's share of sales has increased drastically in China since the iPhone 5S was introduced 

Kang further said that having iPhone 5S on China Mobile, it will for sure ignite a 'price war' boosting the device's overall sales in China and might allow Apple to even reach the No. 1 smartphone player in December or January in China, the report added.