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Apple has released a new holiday ad for the iPhone 5s with a Christmas theme. The ad shows an extended family getting together to celebrate Christmas under one roof.
The ad features a boy who is shown being busy on his phone, while everyone around him is taking part in the festivities. This is a common sight now that we see everywhere, with people having their faces buried in their smartphones even when they are in the company of others, being socially reclusive. However, in this video, that’s not really what is happening.
Well, you should really watch the video to find out what is really happening and why the ad is titled ‘Misunderstood’. As usual, Apple has delivered yet another brilliant ad that you can connect emotionally with and also shows you what the product is capable of doing.
The November study, from consumer research agency Changewave, showed that of the 13 percent of respondents who said they would be in the market for a tablet over the holiday season, less than one third would consider an option other than an iPad. Apple's 72 percent share represents a 17-point jump since the agency's August survey, conducted before the introduction of Apple's new iPad Air and iPad mini with Retina display.
None of Apple's competitors touched double digits in the most recent round. Samsung's Galaxy lineup dropped from 13 percent to 9 percent, Google's nexus from 12 percent to 9 percent, and Amazon's Kindle Fire from 6 percent to 5 percent. Purchase intent for Microsoft's Surface tablets ticked up slightly, from 7 percent to 8 percent.
Of the iPad buyers, 55 percent said they intended to purchase an iPad Air, while 16 percent would opt for the Retina display-equipped iPad mini. The iPad 2, interestingly, seems to be more appealing than the reduced-price first-generation iPad mini, with an additional 2 percent of consumers preferring the larger of the non-Retina tablets.
A further 17 percent were unsure which iPad they would buy.
Apple's iPad Air and iPad mini with Retina display have proven popular, with robust sales despite constrained supplies of the 7.8-inch slate. The devices were met with rave reviews, especially the all-new iPad Air — AppleInsider'shands-on review found the iPad Air to be "the best full-size tablet on the market today" and "the new standard" in tablets.
Horace Dediu has come up with another one of his interesting little analyses of the way that the electronics markets are working. Here he’s trying to predict what portion of the smartphone market Apple will have as and when the smartphone market itself peaks. That peak will of course be when the market is saturated and we move from an expanding marketplace over to one where we are only either replacing aged kit and or following the demographic changes in the population. The remarkable result is that Dediu thinks that Apple will have 68% of the entire US smartphone market at that point:
We also know from the plot of the market that F = .91 is reached around February 2017. So we can suggest that at 90% penetration (approximately saturation) the iPhone will have 68% market share of users in the US. Forecasting the addressable market (US population aged older than 13) at about 266 million that implies 180 million US users of the iPhone by early 2017.
As to the predictive accuracy of that method I’m not sure. It would appear to depend upon the idea that Apple remains the most popular phone for the next three years which is something I expect to see happen but am not sure about.
But there’s something else more interesting in these numbers I think. Which is that we expect to reach market saturation in 2017. Saturation being defined here as 90% of the population using the technology: no technologies ever achieve 100% penetration of the market of course. And the remarkable thing about this is that the smartphone won’t even be ten years old by that point. Yes, the first real smartphone (there were attempts before this but nothing that really grasped peoples’ attention) was indeed the iPhone and it was released in 2007. But not until June: so if market saturation comes in Feb 2017 then market saturation will come in just under a decade.
And that is just amazing, stupendous in fact. It makes the smartphone by far the fastest adopted technology ever. The only one that comes anywhere close is the closely related cell phone. As an example it took at least 50 years for electrification to achieve full penetration of the market. All of which is why it always slightly surprise me when people talk about this great technological stagnation we’re supposed to be going through. We’re right in the middle of the fastest technological change ever
We've been scanning the iOS version distribution data from Chitika since iOS 7 first launched in September, watching with amazement as the latest mobile operating system from Apple quickly pulled down almost 50 percent adoption within a month of release. Now Chitika has released findings for the end of 2013, showing that iOS 7 is now installed on close to 70 percent of all iOS devices, and that iOS 7 and iOS 6 combined account for about 90 percent of all North American iOS traffic.
By comparison -- and we always love to point out the Android OS fragmentation issue when we can -- the latest two versions of Android (KitKat and Jelly Bean) account for a little more than 55 percent of its installed base now. The absolute latest version of Android, version 4.4 KitKat? It's only grabbing 1.1 percent of the total for Android as of December 2.
Breaking down the numbers even further, it appears that a greater percentage of iPhones have made the iOS 7 plunge than iPads. For all iPhones, 74.1 percent are running iOS 7, with 22.4 percent operating on iOS 6. The numbers for iPads are lower, with iOS 7 achieving a 63.8 percent adoption rate and iOS 6 close behind at 24.6 percent. Chitika postulates that "the lower adoption rate of iOS 7 is likely at least partially due to features like AirDrop not coming to the iPad 2 or 3, minimizing the incentive for users of those devices to upgrade."
Nearly one month following the initial iOS 7.1 beta, Apple has released a second beta to developers. The beta is available via the online developer center portal, and has also just begun hitting devices over-the-air. New versions of Xcode 5.1 beta and software for Apple TV are also available. The previous iOS 7.1 beta brought various, minor interface tweaks and new accessibility options.
You can find the changes below
- Touch ID and Passcode Settings are now more prominently displayed.
iPad Air and iPad mini with Retina display are now available with authorised Apple retailers across India.
The new iPad Air with 9.7-inch display is thinner and lighter than the previous generation iPad, and packs in the latest hardware including the 64-bit Apple A7 processor. iPad mini with Retina displaycomes with a 7.9-inch display that packs in four-times as many pixels as its predecessors.
Coming to the pricing, the iPad Air and iPad mini with Retina display are available starting Rs. 35,900 and Rs. 28,900 respectively for the 16GB Wi-Fi models. These prices are in line with what were exclusively revealed last month.
Apple continues to sell the 16GB iPad mini without Retina display for Rs. 21,900 for the Wi-Fi only version. However, the cellular model gets a price bump from Rs. 29,900 to Rs. 30,900. The iPad 16GB iPad 2 will continue to sell for the same price of Rs. 28,900 and Rs. 37,900 for the Wi-Fi and cellular models respectively.
After upgrading your iPhone to iOS 7, you may discover that your battery life isn't what it once was. This is because iOS 7 comes a few more background services (and other features) that help drain your phone's battery. Fortunately, we have a few tips that can help you get that outstanding iPhone battery life back.
None of these tips will harm your device. Some of them might disable services you actually want, so choose carefully what you disable (or enable, as the case may be). With that said, let's dive in.
1. Disable background app refresh
This is a big one. With iOS 7, all apps constantly refresh their data in the background, allowing you to multitask. However, background updating can take its toll on your battery. To disable this, tap on Settings | General | Background App Refresh and set it to Off (Figure A).
With this disabled, your apps (such as Facebook) will only update their data when the app is open.
2. Location tracking
A good number of the apps are constantly tracking your location (even the camera). Go to Settings | Privacy | Location Services, and all of the apps that use Location Services will be listed on this page. From here, you can either shut off this service completely or shut down the service on a per-app basis. You can also shut off Location Tracking for System Services. Do this carefully, disabling only those you know you don't need. To do this, tap System Services and disable the Location Tracking for each system service you don't want included in the feature (Figure B).
3. Turn off AirDrop
AirDrop is a feature that allows you to share files with other iOS 7 devices on the same network. If you don't use this feature (or when you're not using it), you should shut it off. To do this, open up the Control Center (swipe upward on the home screen), and then tap the AirDrop icon (Figure C). When the popup appears, you can turn AirDrop off completely or make it available for Contacts Only or Everyone.
Figure C
4. Turn off certain notifications
By default, the Notification Center will watch for and display quite a lot of notifications. Fortunately, you can turn off the ones you don't want. Just tap Settings | Notification Center and scroll down until you see the Include section (Figure D). From here, you can specify if you want Banners, Alerts, or None. Certain apps allow you to include even more information (such as a specific amount of alerts or items).
Figure D
By removing these apps from the notification system, iOS 7 will stop watching those services, thereby saving a small amount of battery life.
If you're looking to regain a bit of battery life from your iOS 7 device, give these tips a try. You won't reclaim an extra workday's worth of battery, but you will find a significant decrease in the drain placed on your iPhone battery.
Apple featured one of the most unique Black Friday deals when the tech giant offered users complementary gift cards instead of reduced prices. Now fans will experience yet another special deal from Apple -- one that strongly encourages readers to update to iOS 7.
The company is offering a special for the 12 days after Christmas where users will be able to receive a free "gift" -- such as an app or book -- as long as he or she has the newest iOS 7 Operating System.
In order to take part in the special deals, simply download the free 12 Days of Gifts app on the iOS operating system and then you can check for the deals that will last between Dec. 26 and Jan 6. The company detailed the special on the Apple website.
"From December 26 to January 6, you can download a gift each day-songs, apps, books, movies, and more-with the 12 Days of Gifts app. Each day's gift will only be available for 24 hours, so download the free app to make sure you don't miss out. Note: Not all content is available in all countries."
The deal is new to the American market but it has been introduced in foreign countries in previous years.
There are a number of benefits for Apple in this deal. On top of the already-mentioned move to encourage people to adapt to the new iOS 7 operating system, Apple is alsoable to get people onto the store's website. This could work as an attention-grab as Apple looks to profit off of other things people buy when they go to the website for the deal. Furthermore, people who enjoy the apps can encourage others to purchase them after the sale is over and Apple would profit from the original price instead of the discounted option.